29.04.24 - Design

ORAMA: a new vision on surfaces

Thank you to the visitors of Milano Design Week 2024.

Using surface finishes as a starting point from which to thoroughly explore the possibilities offered by technological evolution and the careful study of aesthetics and materials.

This was the crux of Cesar’s concept for Fuorisalone 2024. The many clients, industry experts, and journalists that visited our flagship store on Via Larga had the opportunity not only to admire the latest products, but also to experience finishes from a fresh perspective.

The unveiling of the Orama, showcased through a captivating multimedia installation within the Lab, was met with overwhelming enthusiasm by visitors. It was beautifully represented in the Materials Library, where mood boards effectively displayed the latest developments and inspired innovative design and stylistic solutions.

Inside the showroom, two innovative glass solutions particularly captured visitors’ attention.

The first was the Nuance frosted glass worktop, notable for its exceptional sensory and chromatic characteristics, which enable the creation of incredibly elegant visual effects while highlighting its subtle colour variations.

The second was the Wonder Landscape decoration: a dreamlike utopian landscape, designed by the Garcia Cumini Studio and printed on glass thanks to a revolutionary production process that involves the high-temperature fusion of the purest mineral powders. A project that sparks enthusiasm and evokes strong emotions, destined to evolve with new subjects and customisation options.

Finally, there was a section dedicated to social media, where visitors could post their personal mood boards, featuring their favourite combinations and finishes. A fun activity, but also an initial exploration of the infinite possibilities that Cesar has made available to all those shaping the future of interior design.